Golden Proportion

Yes, The New Lamp has a different proportion than everyday desk lamps and you may wonder why. The basic function of a lamp is to deliver light where needed. Most desk lamps tend to illuminate near the base and fail to send light to the working area with the peak illuminance.

To deliver light accurately where needed without glare or reflection, we came up with a golden proportion for the lamp height and reach considering common desk spaces, human eye levels, and monitor heights.

The base of the lamp was designed to maximize the efficient use of your desk space. The square shape, pole position in the corner, and 110-degree angle of the lamp arm all reflect such design considerations. You will be amazed to see it fit perfectly on your desk.